Target audience research.

We think that the best way of knowing what an audience would want to see from a film is to understand them, this is why we have chosen to pick a target audience that we know the most about and would fit into the age group ourselves. Therefore the target audience that we have picked will be 15-25 year old. This will also mean that we can include potentially scenes that a younger audience would not be able to watch and so we will not have to worry too much about if the content is suitable.

Due to the higher end of the age range that we have selected it means that if we were going to make the rest of the film than we could include some more violence scenes that we could not include had there been a lower age range.  

We carried out a questionnaire so that we would be able to see what this target audience would most like to see within a film of this genre, it came back that they would like to see a film that did not stick to all of the normal conventions and so is different to other films. This is when we came up with the idea to show the whole of the film through the use of a 'hand-held' effect, therefore breaking a key convention of most films that have been created.