Media Evaluation - question 5

How did you attract/address your audience? 

One of the main ways that we were able to attract our audience was through the props that we had, we felt that through the props that we used, such as the camera that they had, our target audience would be able to relate to the characters. 

This was the same for their clothes as well as we felt that they wore things that the target audience would also own and may wear when they go out with their friends. This is why we have dressed them quite casually, this would help to attract the right target audience. The reason that we went for a branded jacket was because it shows that the girls are middle classed and so would be less likely to cause any trouble, stereo typically. This was also another way that we were able to address out target audience. 

Another key way that we were able to attract out target audience is through the music that we created, we felt that out target audience would be attracted to. This meant that we included a lot of up tempo and lively music that was able to enhance the tension that we were trying to create. 

The font that we used was also important to the overall impact that our film would have had, therefore we needed to make sure that it would attract the right target audience that we wanted. So we made sure that it not only set the right tone for the film but also looked young and scary so that our target audience would want to come and see it.

We gained a lot of inspiration from the characters in Clover field, therefore we have tried to recreate that set up but through using 3 females and also changing their ages. The reason that we did this was because we felt that this was we could make sure that the recreation would be successful and true to the real life social group. This way it would attract our target audience more as well.